Water Conditioning & Purification Magazine

Viewpoint: Fall, pumpkins and arsenic

Thursday, November 15th, 2018

Kurt C. Peterson, Publisher

It’s that time of year again, when we are subjected to all things pumpkin, turkey and dressing. Along with those wonderful edibles, we must still consider that when we are cooking, there may be a danger not only from under-cooked or left-over food but from water contaminated by arsenic used to cook our meals. It’s not the most pleasant thought in light of these joyous end-of-year holidays, but we must be practical all year round.
For many consumers, their water source is a private well, wholly unregulated as far as quality and contamination. While US EPA has been moving toward changing that, there still is no regulatory authority for monitoring private wells and their groundwater sources. Arsenic tends to top the list of contaminants that are most likely to make one sick but there are others as well. NGWA Director of Science, Dr. William Alley, presents an article on those contaminants, which include nitrates, arsenic, VOC vapors and more.
Parker Hannifin’s Gary Battenberg examines the arsenic problem, including how to remove it from water supplies. There are methodologies in place for a variety of contaminants, none of which will prove successful unless the primary components are known and well understood. Battenberg makes the distinction between types of arsenic and their removal methodologies.
Dr. Evan Koslow continues his series on catalytic carbon with a closer look on how binders affect the performance of carbon-block products. This intriguing article examines how and why things don’t work as well as expected and what properties are most likely to fail. It’s a new viewpoint that should be taken seriously for all who are expecting maximum performance from their carbon products, but not getting it.
Public Health Editor, Dr. Kelly A. Reynolds, also focuses on arsenic and the probability that drinking water may be responsible for some arsenic contamination. In spite of regulations promulgated since 1942, when it was first determined to be a health risk, arsenic remains a critical contaminant issue in the US and around the world.
Many companies never last for more than a few years, according to the Federal Trade Commission, while others maintain successful business models for decades. And that’s where Vertex Water Products stands now, reaching the 20-year milestone this year. A multi-generational, family-owned manufacturer, the company and its products are well known in the water treatment industry. Join us in giving them a round of applause to help celebrate and hope for continued success in the decades ahead.
As the year winds down, so too does the conference schedule. As we prepare for next year’s full slate of events, there are still a few of note coming up, including NGWA’s annual convention in December. It’s important to keep track so you can make your companies visible across the water treatment industry. Attending those conventions and conferences is as important as your next advertising campaign. So don’t miss out on opportunities for new business and new connections. Check our Upcoming Events section to start planning now for next year.
As we begin to look toward our Thanksgiving Day activities, we are humbled and appreciative that we’ve experienced such staunch support from the water treatment industry as a whole. Manufacturers, dealers and distributors are our valued partners and have been for nearly 60 years. We’ll celebrate that anniversary next June and we hope you will still be with us. Until we meet again, be well, travel safely and enjoy life to the fullest!

Viewpoint: Global water issues have global impact

Monday, October 15th, 2018

Kurt C. Peterson, Publisher

It’s not out of the realm of possibility that someone, somewhere will come up with solutions to the many water crises that plague the planet. But until that happens, the world will have to find solutions to wisely manage our diminishing fresh-water resources. Whether it’s climate change or overuse that has contributed to the overall loss of potable water sources, the problems ultimately affect everyone.
There have been a multitude of natural disasters recently (just in the US alone, wildfires in the western states, hurricanes on the east coast, Hawaii’s rare hurricane season) that further highlight the need for a closer look at how to mitigate some of the damage to water infrastructure and sources. Too often, people have focused on the overall contamination picture without realizing that natural disasters create some of the most toxic water problems of all time. Just last year, Hurricane Harvey nearly destroyed the water infrastructure of a vast area in the Houston, TX region, causing a catastrophic breakdown in water supplies. Prior to that, an algal bloom in Lake Erie created a monumental problem with highly toxic microcystins that resulted in a severely compromised fresh-water source.
Most water treatment is designed to take something out of the water, such as removing hardness ions via water softeners or the tiniest of contaminants with micro-, ultra- or nanofiltration. While these are considered some of the best options, RO is often considered even better for removing PPCPs and other particulate contamination. Unfortunately, there is no 100-percent solution in water treatment and something always manages to evade the best of technologies and processes. The result is another form of pollution that has emerged. Technical Reviewer Peter Cartwright gives and in-depth appraisal of particulate pollution and what it will take to overcome it. There are too many variables for a single solution but human behavior modification ranks near the top. Cartwright examines causes as well as solutions to problems that are cumulatively affecting water sources.
In addition to RO, activated carbon is considered one of the finest filtration mediums for specific applications. Dr. Evan Koslow of KT Corporation offers a two-part, in-depth article on catalytic carbon, starting with fundamental principles. He continues with testing data and results that may cause many to re-think what they expect and want from their current carbon suppliers.
There are pros and cons to all things and water treatment is definitely no exception. There are numerous studies regarding the use and efficacy of different system types that have recently emerged, giving the industry assurance that they are on the right track with their efforts. Moving treatment equipment and processes from the design stage to commercial acceptance, however, takes more than a little shove in the right direction. Public Health Editor, Dr. Kelly A. Reynolds, and Assistant Professor Marc Verhougstraete of the University of Arizona, delve into how predictive modeling of POU device usage can help mitigate waterborne illness, especially during natural disasters. Quantifying the necessity for such devices also covers everyday occurrences, such as boil-water advisories. The ability to predict need will be a powerful tool that can be used to ensure safer water and better responses to crises.
It’s been a busy year so far, with no sign of slowing down in these pleasant autumn months. And we wouldn’t want it any other way, leading up to the holiday season. Take time to enjoy life responsibly and sustainably, be conscientious in your pursuits and safe in your travels. Until we meet again, keep sending your ideas our way. We love to hear from our readers!


Saturday, September 15th, 2018

Kurt C. Peterson, Publisher

Water, water everywhere…

The beauty of being involved in the water treatment industry is the ability to provide clean and safe water in a variety of ways, from bottled water to home office delivery to in-house treatment systems. Each technology associated with water treatment has its own specifications and requirements for the best possible operation of equipment and production of the highest-quality product. There is no one simple solution for all needs, which is why we feature a host of treatment, equipment and product options each month.

The September issue is all about water coolers and bottled water. Both provide a level of convenience that is not restricted to a single location. Bottled water coolers are found everywhere, from homes and offices to outdoor venues and favored leisure activities. Even doctor offices usually have at least one cooler available. Deploying these often-necessary water resources are a number of companies that have taken on the challenge of providing water everywhere, all the time. As with most treatment equipment, however, bottled water coolers do not take care of themselves; regular maintenance is a basic requirement for proper operation, as well as health and safety reasons. To cover this topic, Kent Wilson of Aqua-Pure, Inc. presents a primer on water cooler maintenance and hygiene requirements.

While bottled water has surpassed sugary drinks and juices as the on-the-go beverage choice and bottle materials have been reduced to ever-smaller amounts of non-recyclable materials, it remains a controversial topic of modern life in some circles. Jill Culora, VP of Communications for the International Bottled Water Association gives us an industry update, including trends and usage patterns as well as the issue of bottled water bans that continue to pop up.

What’s a California summer like without the annual PWQA event? Boring for many water treatment dealers. This year, the event was held in Gardena, California. As usual, the association offered a comprehensive industry update with a side of bratwurst. In this issue, check out PWQA members enjoying these festivities. In a similar vein, Water-Right hosted its annual dealer convention in South Carolina. The best way to tell a story is with pictures and we offer some to illustrate yet another successful meet-up. Water-Right’s success is based on the long-time efforts of the entire Gruett family, keeping them at the top of the water treatment industry’s list of go-to professionals.

Public Health Editor Kelly A. Reynolds, MSPH, PhD, who was recently promoted to a full professorship at the University of Arizona, offers her insight on the quality of water in storage facilities. Intrusion by rodents, insects and other contaminants is a rampant problem in some areas, rendering these water sources potentially hazardous to those who consume it. Quality-control measures, already in place and enforceable, are being ignored or overlooked by those charged with the responsibility of public health and safety.

With the vacation season nearing its end and school back in session, now is the time to take advantage of late summer and early fall conventions, expositions and training sessions. This is the best way to expand your business network, gain industry insight and learn something new. When you consider the overall cost of training employees, the availability of educational opportunities offered by organizations and companies is one of the best deals in town. We’ll be looking for you at some of those events and we hope you’ll be looking for us as well. Have an idea for our coverage? Let us know and we’ll do our best to add to our technical article line-up. We’re always ready to add new authors and technical reviewers, another way to enhance both the general knowledge base of readers and also give back to those who continue to make the industry a top-notch player in our health-conscious culture. Until we meet again…

Viewpoint: Beating the heat

Wednesday, August 15th, 2018

By Kurt C. Peterson, Publisher

It’s hot out there, everywhere, with record temperatures being reported across the country. Trying to find relief is not that far away, though, even if only a temporary respite from the sizzling heat. For those without a residential pool, the next best option is the local swimming hole, where safety and water quality are  major concerns for operators and visitors alike. While probably over-populated at this point, those venues may require extra treatment to maintain a healthy environment for bathers and employees alike. Some of those treatment options are discussed in this issue.

Ozone usage for water treatment is given a thorough review by by Alex Bettinardi of De Nora and WC&P Technical Reviewer Greg Reyneke of Red Fox Advisors. Both delve into the different applications for this technology, as well as equipment, safety requirements and industry best practices for deployment. Ozone is not just for large industrial and municipal applications any longer and in fact, over the coming years will likely see an expansion into many more commercial applications.

In her On Tap column, Public Health Editor Kelly Reynolds, PhD, discusses the impact of ozone technology on waterborne outbreaks, as well as the history and breadth of ozone usage in water treatment. She also addresses the efficacy of testing on chlorine-resistant viruses and protozoa when ozone is used.

It’s the height (and maybe already the dog days) of summer, which means WC&P is taking a look at pools as well. Chlorination is usually at the heart of treatment options, though not the only one. Ozonation is often used in other countries and in some municipalities in the US. Dr. Tom Lachocki and Rose Lyda of the National Swimming Pool Foundation discuss both the science of water treatment using chlorination in swimming-pool applications, as well as the necessary educational background to keep everyone safe in this healthy pursuit.

The more things change…so they say. Bringing that into focus is Dale Filhaber’s article on how to make 2019 marketing more relevant. Guess what? Direct mail isn’t dead after all. While everyone has been focused on digital marketing, some more traditional advertising has been quietly moving back into mainstream approaches. Don’t be caught short by using a medium that doesn’t suit your business model.

Between conferences and vacations, summertime may (by chance or by design) keep you away from your normal communications methods. Not to worry, though, because we can travel with you. Take along your copy of the magazine to while away your travel hours. When you get a chance or three, check out our website or the digital issue of the magazine, if you don’t have space in your travel bag for a hard copy. WC&P offers a variety of options to stay in touch with and on top of industry news. We wouldn’t want you to miss a thing!

Viewpoint: Summer blues…the water that is!

Sunday, July 15th, 2018

Kurt C. Peterson, Publisher

Most people think all water looks blue but that’s not quite right. Of course, if you have enjoyed water recreation at or in the Pacific, what immediately stands out is just how blue the water can be. It’s the same with many vacation paradises. Then there is the Atlantic Ocean and its associated water bodies, many of which retain a grayish-green color tone. Between the two oceans is the wonderful coloration of the Gulf of Mexico. And all are contaminated with some form of plastic, petroleum or other human-generated garbage.
As  sources of drinking water, it stands to reason that some form of treatment would be needed for the salt alone in our water bodies. Add the more recent flotilla of flotsam and jetsam and coastal areas are becoming more  in need of  water treatment systems. With emerging contaminants being heralded every day in nearly every news outlet, it’s become an imperative to healthy lifestyles to become aware of what’s in the water—it’s no longer a luxury in any part of the world
One of the most effective water treatment technologies is (and has been) the industry workhorse for more than half a century. Reverse osmosis is used for applications large and small, from residential systems to desalination plants, as well as the many industrial and municipal applications. In this issue, we’re taking a look at a niche market through the eyes of Technical Reviewer Gary Battenberg. In the northern latitudes of the US and also in Canada, the production of maple syrup is big business. And RO is a primary treatment. That’s even the choice of hobbyist producers, as you will learn in this informative article.
There are more than a few NSF standards that are used in certifying RO systems and some of it can be more than a little confusing. To untangle the requirements somewhat, NSF’s Rick Andrew, author of our monthly Water Matters column, delves into the differences between efficiency and recovery. There’s an awful lot that sounds the same but is actually very different, hence, the need for clarification.
Public Health Editor Kelly A. Reynolds, MSPH, PhD, turns her eye toward potable reuse, the applications of which are more mainstay each year. With critical water shortages becoming the norm and consumers realizing conservation and reuse are two  vital options to retain and maintain good water sources, there must be clarification of how to balance what we have and what we need, using reuse as a viable alternative to reach our goals.
As summer events begin to compete with other interests, including conference season and vacations, we’d like to extend our usual ‘authoring’ opportunity to all of our wonderful readers. Without you, we wouldn’t have much to report or publish. Your continued support has made it possible for WC&P to celebrate more than a half century of providing the best industry information available to your companies. Help us stay at the forefront of providing valuable information by submitting articles imbued with your technical expertise. Educating such a large audience takes time and willingness, as well as a lot of smart people. And we have an awful lot of smart people in our industry!
Until we meet again, remember that nothing moves faster than time when you have little to spare. We’ll be there with you to help make every second count. In such a competitive and highly regulated sphere as water treatment, the margin of error has decreased substantially over the years. We hope to help ensure our industry partners are always the go-to people  who will keep our water sources safe.


Friday, June 15th, 2018

 What does summer mean to you?

The temperatures are rising to comfortable levels and outdoor activities are now in focus. Of course in Tucson, we’ve been enjoying warmer weather for awhile now. The beauty of the desert landscape is awash in new blooms, making one appreciate being outside even more. Soon, the rest of the country will be enjoying warmer temperatures and ready for summer fun.

But warmer weather brings its own array of water treatment challenges, including algal blooms, biofilm buildup and more. Many returning snowbirds should be requesting maintenance on their long-dormant systems before they get too comfortable being home. Summer maintenance should be high on the list of both consumers and water treatment dealers, with warming temperatures promoting the growth of bacteria on certain components. Fix and forget is not an option.

For most water treatment dealers, activated carbon is a major part of their water treatment offering. Manufacturers design and engineer many systems to specific standards, to ensure the best performance of their products. In this issue, Technical Reviewer Gary Battenberg of Parker Hannifin reviews activated carbon’s role as both filtration medium and contactor while Rick Andrew of NSF, International explains the testing requirements for both POU and POE equipment and components in his Water Matters column.

Bacterial contamination can be made worse by warming temperatures, affecting different water treatment applications and the equipment that is deployed. To explain bacterial contamination factors in cooling water applications, Paul Puckorius of Puckorius & Associates, Inc. provides an in-depth article on how to understand, detect and mitigate microbial contamination. This is of great importance in the battle against Legionella outbreaks, which can happen almost anywhere.

Many organizations promote the belief that water is life and that means any kind of contamination can be life-threatening. There are many places where government intervention has been necessary to clean up water resources, resulting in designation as superfund or brownfund sites. Others have a more difficult path to resolution, including Camp LeJeune, NC, which has a history of serious contamination issues that have, for years, adversely impacted military personnel and their families. Our Public Health Editor, Dr. Kelly A. Reynolds of the University of Arizona, takes a closer look at what has happened at that location and what is being done to compensate veterans for illness arising from long-term water contamination.

Convention season is in full swing now, as is the rush to enjoy summer vacations and some are likely to go hand-in-hand. While family members are enjoying the sites and activities offered at several convention venues, our stalwart water treatment specialists, dealers, manufacturers and distributors have a wealth of opportunities to take advantage of learning seminars, product launches and more. Check our Upcoming Events for a comprehensive look at what is coming your way. Whether it’s education, certification, networking or more, conventions are the best way to keep your finger on the pulse of the industry. Be there or be square!

Kurt C. Peterson


Tuesday, May 15th, 2018

Spring brings new hopes and innovation

As we (hopefully) enjoy the onset of spring, it’s a time for rebirth and renewal on all fronts. For our industry, that means moving forward with new processes, products and possibly, people. As shown at the recent WQA Annual Convention in Denver, CO, there are plenty of innovators to bring the standard of water treatment ever higher .

On the UV front, newer systems are finding acceptance in smaller applications, such as water coolers, in-home systems and more. Oliver Lawal, Jim Cosman and Mitch Hansen of AquiSense Technologies offer insight on how these devices have evolved in much the same manner as the ubiquitous smart phones. Keeping with the UV topic, Rick Andrew of NSF explores the need for sensors and alarms, as well as how they are tested for certification.

In another example of the evolution of water treatment, Bill Chandler of Chandler Systems presents an article on water management, what it entails and why it is becoming so much more important. Water scarcity is making its mark on the industry, with new products designed to be conservation-minded and systems to manage the all-too-frequent leaks that rob water resources.

This month, we also cover labs and analytical systems. Joe Boyd and David Smith of Environmental Express review a new TS and TDS testing method that will save time and labor. These measurements are a critical component of water testing that is necessary to determine the right application and equipment for a given water treatment issue. Whether on the small-scale residential level or commercial applications, a better testing method is always welcome.

With the WQA annual convention finished, we come to the wrap party. We saw you and we hope you saw us, as evidenced in an array of photos capturing the event for the industry’s history. People, products, networking, training…all of it was at your disposal while walking the trade show floor. Contributing Editor David Martin presents his take on the convention, just in case you missed it.

Public Health Editor Kelly A. Reynolds, MSPH, PhD, explains the One Health discipline that is emerging to focus on the relationship among humans, animals and the environment, relative to health and disease development. Water is a primary environment facilitating the spread of disease between animals and humans, as well as a key point of control. This new paradigm in scientific study should be a boon to water treatment to ensure safe water supplies for everyone.

There’s much to cover throughout the year and as we head into the next weather season, more issues to cover. If it’s related to water treatment, we’re happy to help you spread the word through technical articles from which our audience can learn and enjoy. Contact Denise Roberts at droberts@wcponline.com if you have story ideas or want to submit technical articles. We look forward to hearing from you!

Kurt C. Peterson


Sunday, April 15th, 2018

Choosing the right market

For many water treatment specialists, their first encounter with the industry was probably as a youngster, working in the family business, where they gained a wealth of information and experience from industry veterans. As the scope of water treatment has evolved to include ever more complex problems and resolutions, so too has the focus of the dealer environment. Now the youngsters involved in water treatment businesses have to learn far more to become successful dealers and treatment specialists.

Only a decade ago, there was a definitive and substantial divide between the residential market on one side, with commercial, industrial and municipal on the other. That has changed, due to regulatory requirements, the Great Recession and the realization that water scarcity has become a reality in the US. Smaller public water systems (PWS) haven’t been able to meet the rigorous demands of US EPA regulatory requirements; enforcement of said standards have often been hit-or-miss and consumers have been left holding the bag. Consumers haven’t felt confident in their public vendors for some time and have turned to the water treatment industry to help them achieve their goal of finding quality water.

There are critical differences in the varied industry marketplaces, but one thing is certain. Without the right training, tools, attitude and people, success cannot be hoped for by most who enter new venues. Specialists know their skills are needed more than ever but must be expanded to include new systems, requirements, regulations and markets. From the California drought to the Flint, Michigan debacle, ‘small outfit’ dealers are now reaching into small commercial businesses to assure their clients are offering the best water quality with which to create a better customer experience. Water treatment specialists are taking on the burden of state licensing (contractor, water systems, etc.) to meet the needs of those who can no longer rely on a safe and secure water source from their public utilities. Sustainability initiatives require a new thought process about how to achieve the same goals.

The measure of difference between residential and commercial endeavors is based on application or system failure. In the commercial markets, failure is not an option. As Michael Sheffield of NSF explains in Water Matters, the leeway that exists in residential applications does not apply to commercial venues. There are different equipment and standards requirements to ensure safe water for both but they are more onerous for commercial systems. Greg Reyenke, Red Fox Advisors, presents several important tips on installation of commercial water softening equipment. Remember, failure is not an option in the commercial sector.

At this point in time, desalination is still considered an industrial rather than commercial application but with sustainability driving the markets, it wouldn’t be a surprise to see smaller plants become the norm along the coastal areas, especially on the west coast. Dr. Alex Drak and Roi Azken of IDE Technologies explore a new desal technology that could make a huge difference in how desal plants are designed in the future. Rounding out our coverage, Dr. Kelly A. Reynolds takes a closer look at disparities in drinking water, which indicates a difference or lack of equality between groups.

By the time you read this issue, WQA’s annual convention will be in the record books and we hope you’ve gained some market insight from attending the event. We will bring you a recap of all that was seen and done (and enjoyed) in our next issue. If you have a good idea for an article for upcoming issues, let us know. We’ll be happy to work with you on bringing your knowledge and expertise to our water treatment industry audience.

Kurt C. Peterson


Monday, January 15th, 2018

Bright spots in the new year

A large portion of the residential water treatment market is comprised of small businesses, mom-and-pop outfits and new companies trying to gain a foothold. They have had a particularly difficult time over the past few years, in light of the capital restrictions from the Obamacare mandates. And as all Americans will readily agree, our taxation process has been counterproductive for keeping the economy strong. Now, that might be changing, thanks to recent tax reform legislation. While it remains to be seen how it will shake out for the different levels of income, both business and personal, there is much expectation from the business community that it will indeed bring tax relief.

This opens the door to questions that have been asked and frequently gone unanswered. While the pols and some economists tout the surging stock market as evidence of a stronger economy, that has not translated into gains by those who are working the hardest. Maybe now we will see real gains for the small businesses who can use their capital for company reinvestment instead of taxation, such as salary increases, service vehicle replacement, building and inventory expansion and more. It will take time to achieve the many goals that have revived expectations but it’s worth taking the time to consider the options that may bring company growth.

Market reports are being published daily, indicating that water treatment is at a crossroads of expansion and real growth, due to the very public realization that what leaves the water plant may not be what runs out of the tap. With the government and most industry trade groups pushing for more dollars to be spent on infrastructure, there’s still a huge need for POU/POE water treatment. Those bad pipe installations and aged  infrastructure will not be fixed overnight. It’s up to those in the trenches to make sure a measure of safety in providing clean water is achievable at the home and business levels, while Congress and the industry wrestle with resolving these issues.

When we think of treatment options, there are a great many but not all are the same. The first line of defense in maintaining a clean water supply is removing  as many bad elements as possible, using a variety of methodologies. In this issue, we present an article by Greg Reyneke, MWS, of Red Fox Advisors on membrane separation and filtration. Of note in recent media coverage, emerging contaminants such as PFOS and PFOA are coming to the forefront of governmental notice as possible health hazards. Rick Andrew tackles this in his column, detailing the testing requirement protocol devised by NSF International to give the treatment industry better tools to address the problems.

For a business to stay afloat, it must overcome a great many challenges on a continuous basis. In this country, a 25-year anniversary is a great milestone. To celebrate 50 years is truly a golden moment. Chester Paul Company takes it a step further, enjoying the fruits of 70 years of dedication, hard work and focus on its customers. We present an interview with Sean Caughron, who is keeping the train of successes the company is known for on the right track.

There are a number of locations around the nation that are grappling with hepatitis A outbreaks, most notably San Diego, CA. While there are multiple vectors for transmission, Dr. Kelly A. Reynolds, Public Health Editor, focuses on waterborne routes. Americans do not live in a vacuum and the emergence of yet another health threat is not going unnoticed. The risk to public health should not be under-emphasized and the industry has a large part to play in treatment options, as well as a defensive position on clean water production.

We’re ready to start a new year of coverage, conferences and hopefully, better tools to address the many public water problems that continue to grab the headlines. WC&P International is here to help, whenever possible, providing the best technical information industry captains can provide for our water treatment specialists. If there’s a topic we aren’t covering or if you want to help your fellow specialists by imparting your vast industry knowledge and technical acumen, let us know. We’ll be happy to guide you through our editorial process to help make our readers better informed and ready to tackle the challenges of providing clean, safe water for everyone.

Kurt C. Peterson


Friday, December 15th, 2017

It’s time to be happy!

As we gear up for the Christmas holidays and get ready to greet the new year, we are reminded that as each year passes (more quickly, it seems), we know more but still need to learn more. The dynamic nature of the water treatment industry and all that it embodies requires everyone to stay at the top of their game, every day of the year. Water scarcity is becoming an every-day topic all around the world, including the US. There are technologies to offset that issue but many are costly or not the solution for some areas. Still, there’s reason to believe that continued innovation in membrane technology will address some of the problems of note. With sustainability at the forefront of industry thinking, there must be a better mousetrap out there somewhere, even if only in someone’s imagination at the moment.

To deal with both scarcity and sustainability, desalination techniques have been evolving to include different products and processes. Even smaller-scale desalination plants require not only the right water source but huge amounts of energy as well. There’s always hope for better, cheaper solutions and someday, this technology may see more small-scale plants become the norm for coastal communities. In this issue, the International Desalination Association addresses current concerns and challenges facing the desalination industry, where growth is concentrated, and what to expect in the future.

The California Groundwater Association maintains a very loyal base of members who annually come together (usually) in Reno, NV. It’s a great place for members to engage regular and prospective clients, with a western flair thrown in for good measure. The familiarity of a smaller convention seems to make the event more hospitable and friendly. Across the pond, Aquatech Amsterdam attracted water treatment industry companies from across the globe. We show you a little bit of each in this issue in a pictorial display. We hope you enjoy seeing old friends and new, as much as we do.

Staying in business for a couple of decades is a huge milestone but celebrating a golden anniversary is a spectacular accomplishment. In this issue, Jeff Hellenbrand gives us a look at how a company makes success both a priority and a reality. Sales and marketing are core aspects of any business and the success of each is measured differently. While it is anticipated that marketing will pique the interest of clients, sales are closed when the right person has the right pitch. Harry Singer of Liquid Soap Products is a veteran of sales motivation. He treats us to an inside look of what a good closing sales argument requires. Dr. Kelly A. Reynolds, WC&P’s Public Health Editor, reports on the rising number of waterborne disease outbreaks in the US. Even with all of the treatment capabilities and technology available, there are still a large number of incidents every year, making POU treatment more necessary than ever before.

We hope you have a wonderful Christmas and a Happy New Year. We’ll catch up with you after the festivities, when we all should be ready to take on a new year with even greater possibilities. With the onset of winter, we can take time to think both forward and back, hopefully making plans to be wherever the action is and to take advantage of the upcoming event schedule. We’re bound to find you there, so keep an eye out for WC&P International throughout the year.

Kurt C. Peterson

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